Postcard designs for the welcoming of the 2010 Fifa World Cup in South Africa. I took a local brand, being Ouma's Rusks and played a twist on it with Afrikaans slagan (a South African language). My slogan was "Jou Ouma se Rusks" and basically was talking about the diverse culture groups in South Africa. Ouma means Grandmother in Afrikaans and by taking the iconic brand i took photographs of different grandmothers of different races and cultures representing South Africa and the brand. One postcard had to be type driven, then image driven and then one being type and image driven. My slogan made up the rows of boxes on the shelf of Oumas Rusks and type made image. In the image postcard a twist was added to the rusks by having a young lady use them as hair curlers. Thus being she used her Ouma's Rusks to curl her hair. The last postcard is the type and image and i took the Ouma Rusks logo and replaced the old lady illustration with my different Grandmothers i photographed. I had tomake some changes to the project and thus is why there are two versions.