The Campaign poster for the Informatics and Design Exhibition at Cape Peninsula University of Technology. Second Year project we did in groups of two and the concept behind it was "Thinking Cap." What does a thinking cap look like, what does a designers thinking cap look like? We crafted hats for each design and informatics department and the strap line became "come see how we think". Enticing people to see the exhibition. Included was a stop frame animation of how to make your own "thinking cap" which would be e-mailed to those invited. This also became environmentally friendly as printing would be cut down by sending majority through e-mail and it became interactive by getting people to craft a "thinking cap." the invitations that were sent of were paper hats that folded out into the map of the University to find your way around the Exhibition. Very fun project, loads of work, coffee and no sleep, but worth it.