Sappi "Ideas that Matter"

Working in a group of Four we entered the Sappi "Ideas that Matter" competition. We designed and created a campaign for the NGO James House, situated in Hout Bay, Cape Town. The campaign was centered around creating awareness of the NGO as well as try get in funds for their much needed food parcels which go to residence of the near by Township. In order to break down prejudice of the township by the wealthier Hout Bay residence, we created educational packs for the Township families to educate and inspire them to "Rise Up" "Ukwaka Ikhaya" and create better lives, though true stories of people who have been in the same situation and environment. HIV and AIDS is a sever problem in the area and the food parcels help infected residence to get healthy while taking the anti-retrovirals. An unhealthy person cannot work to their full potential and thus is why a lot of the infected are unemployed. A winter ball is then held to raise funds for the NGO and pledge cards would be handed out to the guest to encourage them to donate R50 a month for the food parcels. The campaign was titled "Ukwakha Ikhaya" which means Rise up in Xhosa. To see the website what was designed for the campaign go to: http://ukwakha.jameshouse.org.za/